FC Barcelona has finalized a significant sponsorship agreement with Ohana Real Estate Development and Construction LLC, a company based in Dubai. This deal is projected to bring in approximately €30 million over a three-year period, with the club set to receive around €10 million annually. The partnership aims to leverage Barcelona's brand through a luxury residential development in Dubai.
According to reports from Mundo Deportivo, this sponsorship is part of a broader strategy by Barcelona to enhance its financial standing. The agreement is scheduled for ratification at the club's Ordinary General Assembly on September 19, where members will have the opportunity to approve this and another project involving an indoor family entertainment center at the Spotify Camp Nou.
The long-term collaboration with Ohana is significant, as it not only provides immediate financial benefits but also establishes a lasting relationship that could last over 25 years. Ohana is already known for its involvement in high-profile real estate projects, including the Manchester City Yas Residences in Abu Dhabi, which adds to its credibility as a partner for Barcelona.
Under the terms of this agreement, the name of the luxury complex in Dubai will be prominently featured on the back of Barcelona's shirts during domestic competitions starting in July 2027. However, the Champions League matches will maintain the Fundacio Barça logo in that position, ensuring that the club's charitable foundation continues to receive visibility on the international stage.
Barcelona has reportedly received an initial deposit of between €2 million and €3 million as part of this sponsorship agreement. The financial implications of this deal are vital for the club, especially as it navigates through a challenging economic landscape in European football.
After the initial three years, the nature of the agreement will evolve. Ohana will transition into a licensing agreement with Barcelona, where they will pay slightly more than €1 million annually for the continued use of the Barça brand. This shift is expected to provide a steady stream of revenue for the club well into the future.
Overall, this sponsorship deal with Ohana Real Estate not only enhances Barcelona's immediate commercial income but also establishes a long-term financial strategy that aligns with the club's broader goals. As FC Barcelona continues to seek innovative ways to bolster its finances, partnerships like this one are crucial in maintaining its competitive edge in both domestic and international football.
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