Interest in Bills beer horn soars after funny demo during Steelers game

Fans must really want to get their hands on the new Bills beer horn.

"Bills beer horn" became a breakout search term on Google during the broadcast of the Bills vs. Steelers game Thursday night after a cheeky demonstration by former center Mitch Morse.

Morse joined Steve Tasker and Andrew Catalano in the broadcast booth as the ambassador for Labatt's beer.

The funny bit featured Morse, who towers over both men, giving a demonstration on how to pour and drink (chug, really) a beer from the horn. We don't know how many practices beers he had before the segment, but Morse kept calling Steve Tasker "Chris" during the demonstration.

🚨 THIS IS NOT A DRILL 🚨

The @LabattUSA Beer Horn will debut at @HighmarkStadm this season.

Cheers, @M_Morse_IGC! #BillsMafiapic.twitter.com/wdkFcqQrw0

Formally called a Labatt Beer Horn, it's a novelty horn-shaped drinking vessel, according to the Bills website. It's supposedly modeled after a bison horn and is reusable.

This article originally appeared on Rochester Democrat and Chronicle: Interest in Bills beer horn soars after funny demo during Steelers game