The St. Louis Blues have officially revealed that they will be streaming all local television broadcasts on Amazon's Prime Video platform during the upcoming 2026-27 season. This strategic move marks a significant shift in how fans will access Blues games, as the team aims to enhance viewer engagement through a modern streaming service.
The announcement was made on Wednesday, with the Blues confirming that Prime Video will serve as the "exclusive local market streaming provider" under a multi-year agreement. This partnership aligns with a broader trend in sports broadcasting, where teams are increasingly opting for direct-to-consumer models to reach their fan base more effectively.
This development follows a similar initiative by the St. Louis Cardinals, who also transitioned to a direct streaming model for the 2026 Major League Baseball season. Both franchises decided to move on from their previous broadcasting partner, FanDuel Sports Network Midwest, due to financial difficulties faced by the network's parent company.
Steve Chapman, the Blues' Executive Vice President and Chief Revenue and Marketing Officer, expressed enthusiasm about the new partnership, stating, "Our desire to maximize accessibility and ensure long-term consistency for where our fans will find our first team-owned streaming service led us to Prime Video, and we are excited to launch in the coming weeks." He highlighted Prime Video's established reputation as a leading platform for sports broadcasts and emphasized its extensive reach within the NHL as a valuable asset for the Blues.
For the 2026-27 season, Prime Video will offer local game broadcasts for a total of 10 NHL teams, which includes the Blues, as well as other franchises like the Carolina Hurricanes, Dallas Stars, and Minnesota Wild. This expansion reflects the growing trend of streaming services becoming integral to sports viewership.
Fans eager to catch the action will need an Amazon account to subscribe to Prime Video. The streaming service plans to offer packages starting at $99.99 for the entire season or $19.99 per month, making it accessible for a wide range of viewers.
The National Hockey League will produce approximately 70 local broadcasts for the Blues, which are set to air on Prime Video. The Blues have indicated that further details regarding availability, channel locations, and the name of their new team-owned multimedia platform will be announced shortly.
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