In a surprising twist in the world of professional wrestling, former WWE stars Kofi Kingston and Austin Creed, now performing as New Level, have made a significant impact since their debut in All Elite Wrestling (AEW) at the All In 2026 pay-per-view. The duo not only brought their charisma to AEW but also introduced the popular track "New Level" by Asap Ferg as their entrance theme, highlighting their transition from WWE to a new wrestling promotion.
Kingston and Creed, who were part of the beloved tag team The New Day in WWE, left the company after being asked to accept a substantial pay cut of over 50%. Their move to AEW has been met with enthusiasm, and the addition of Asap Ferg's song has further elevated their presence in the promotion. During a recent appearance on the Ariel Helwani Show, the former WWE stars revealed that their connection to the hip-hop community was facilitated by two WWE employees.
"We called Big E because E is Mr. Hip Hop and Mr. Rap. We figured he might have a connection to several people in the rap industry," Kingston explained. Although Big E had never met Asap Ferg, he directed them to reach out to Kaz, a former WWE writer, and Peter Rosenberg, a well-known radio host and wrestling personality. This network of connections proved invaluable in their quest to secure the song.
After contacting Rosenberg, Kingston and Creed explained their situation, and he quickly took action. "He’s like, ‘Alright, I’m gonna make some calls. I’m gonna call Ferg. I’ll call his manager,’" Kingston recalled. Within a short time, Rosenberg was able to connect New Level with Ferg's team, allowing them to obtain the rights to use the song for their AEW entrance.
The collaboration between WWE and AEW is notable, given the competitive nature of the wrestling industry. Historically, the two promotions have maintained a significant rivalry, making this cooperation between former WWE employees and AEW wrestlers particularly surprising. Rosenberg's willingness to assist Kingston and Creed reflects the camaraderie that exists among wrestlers, even across promotional lines.
Big E's involvement in this process is not unexpected, as he has long been a supportive friend to both Kingston and Creed. The New Day's success in WWE was built on their genuine friendship, which continues to thrive even as they pursue different paths in wrestling. This bond has led to Big E leveraging his connections to help his friends in their new venture.
New Level's reception in AEW has been overwhelmingly positive, not just from fans but also from their peers in the wrestling community. The respect they command is evident, as many wrestlers from WWE have expressed their admiration for Kingston and Creed. This goodwill has undoubtedly contributed to the assistance they received in securing their entrance theme.
As New Level embarks on their journey in AEW, they carry with them the legacy of The New Day while also forging their own identity. Their successful debut and the use of Asap Ferg's "New Level" signify a new chapter in their careers, one that is being closely watched by fans and industry insiders alike. The support from former WWE colleagues underscores the strong relationships that exist in the wrestling world, transcending the boundaries of competition.
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