Kenny Atkinson believes the NBA brand could significantly influence the European basketball landscape. “Having the NBA logo on the league will naturally change certain things for the better. I think it will be great for the players,” he added. “Frankly, I believe it will also generate economic growth. Players will have the opportunity to earn more money and receive more opportunities under the NBA umbrella. I do not see any downside to it.”
This article originally appeared on Hoops Hype: Kenny Atkinson on NBA Europe project: 'I do not see any downside to it'
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